The design of the price totem emphasizes the displayed product prices. Large multi-segment displays with a character height of 50 cm are used. This guarantees a legibility of approximately 250 m, which is more than enough in the city. Attention is further enhanced by the aggressive yellow-orange color of price indicators, which is perfectly legible in all light conditions. Furthermore, the logo and opening hours of the gas station are marked on the totem. The contracting authority considers other information to be superfluous. An interesting detail is the color of the individual product cartridges, corresponding to the product offered. The disadvantage of this solution is the need to recolor the cartridges in the event of a transition to another product composition. Overall, the totem looks very significant, while clean and clear. It is the dominant feature of the gas station exactly as it should be.